The SUPERIOR brand was born in 1993, as a response to a need of a decent, light and modern mountain bike. Giving a name “SUPERIOR” to your brand – something better than others, ahead of the competition and designed to win – you must have strong arguments behind. We never thought we could make a mountain bike we would not be proud of, each of them was meant to be ridden by one of us, or our friends. You definitely don’t want to disappoint yourself, you want to be better, be faster and stay stronger. You need to think ahead and stay aware. With a clear vision in our minds, we always knew, what SUPERIOR bicycles should look like. As one of the first brands in Europe, in 2003, we adopted 29-inch wheels as a standard for XC bikes. This means you have to redesign not only your entire collection but also the way you think of riding a mountain bike and riding it fast. Superior was always prepared for such rapid changes in direction, and so were its bicycles.read more
Looking at the past and into the future, SUPERIOR shows no signs of slowing down.
It’s only getting faster.
We don’t simply sponsor world-class teams and athletes, we work extremely closely with them and use their expertise and feedback to help us develop the next range of products. This, combined with our passionate commitment to innovative design, research and development, materials and manufacturing processes, ensures we deliver technically superior components that deliver the ultimate performance that riders demand, and all at competitive prices.
helmets and security Established in 1924, Abus (standing for August Bremicker & Söhne KG) provides the good feeling of security – worldwide. As a German quality manufacturer, they ensure that their products are highly reliable, and offer a long service life while being easy to operate. In order to meet the growing requirements of private and commercial users, Abus provides a large product range of innovative security solutions in the areas of security at home, commercial security and mobile security.read more
Abus Aventor is the official team helmet since 2017.
The inspiration to found a sportswear label and to name it Maloja came about on our founders travels to the Upper Engadine mountains in Switzerland. The unforgettable memories shared with friends on that deep powder day in the Engadine valley continue to inspire Maloja today and are reflected in the companies philosophy:read more
- Going our own way
- Respect for nature and humanity
- Focus on the simple and important things in life
- Enjoying the moment
With heart and soul the Maloja team designs functional apparel for mountain biking, road cycling, cross-country skiing, climbing, ski-touring and running. Great emphasis is placed on incorporating fashion and lifestyle aesthetic into each design.
Today Maloja’s home is located in Rimsting on Lake Chiemsee, Bavaria.
fi’zi:k is the phonetic spelling of the word physique, referring to the form or state of the human body.read more
Through physiological research, anatomic studies and advanced technological development, fizik has succeeded in creating that perfect combination.
No matter whether you challenge yourself or other riders, or whether you’re a pro-rider or an amateur, if you’re searching for the most beautiful and best performing cycling gear, fizik is the answer.
made in Germany
Continental, the only German manufacturer of tyres in Germany. “handmade in Germany” denotes that the tyres are produced in our Korbach plant, mostly by hand and with a high proportion of manual labour from tyre design to the final quality control. For you this means offering your customers tyres with German technology – a tradition since 1871. Whether it is cross-country or enduro, success on a mtb is always such a personal achievement through dedication and hard work.
Taiwan is the soul of the world’s bicycle manufacturers, Hsing Ta Industrial is one of Taiwan’s bicycle industry grassroots pioneer, founded in 1954, is rooted in providing consumers with the best riding experience in order to develop the highest quality products manufacturing enterprises mission!read more
The History of DT Swiss started already 1634 when the United Wireworks was founded in Biel, Switzerland. After a management Buyout in 1994, DT Swiss started as a small spoke manufacturer. Today we’re known as one of the world’s leading bicycle Wheel manufactures. If it comes to precision and reliability, Products like the famous 240s hub and the Competition spoke are in every cyclists mind.
Highest quality brakes and parts made in Germany. Trickstuff is located in Freiburg in the south of Germany. We design and engineer all our products ourselves and work closely with partners within the Black Forest region, who machine our 7075 aluminum. Assembly and Quality Assurance are also done in house. It has always been a small operation that’s more like a custom workshop and not a factory.read more
Northwave’s history starts in the 1980s, in the very heart of the ‘shoe district’ of Montebelluna, Veneto. Today, the company has its main site in Onigo di Pederobba (Treviso). Since 1993, the year of Northwave’s landing in the cycling shoe market, the brand has gained positions steadily, and has now successfully established itself in cycling as a ‘head-to-toe’ brand with a unique, truly unmistakable style.read more
and successes at any level. From the breaking of the ‘black kingdom’ in cycling shoes, being the first brand to introduce colored shoes (and even different colors on the two shoes!), to the spectacular wins by some of the greatest and more unconventional personalities in cycling – Mario Cipollini, Paola Pezzo, Gunn-Rita Dahle…
Northwave has represented, has been all of this.
The ORTLIEB Sportartikel GmbH is a leading manufacturer of waterproof outdoor equipment and global market leader for waterproof bicycle panniers. Located in Heilsbronn, Germany ORTLIEB produces bike bags, backpacks, dry bags and travel luggage made in Germany since 1982. The collection has grown to include over 500 individual waterproof products – weather it is for traveling, bike touring, commuting or bags for your free time.
B&W bike.cases & bags offer plenty of room for racing bikes, triathlon bikes and even large-framed mountain bikes and their accessories.
At Muc-Off we’re big into being active. Whether it’s on a mountain, trail or at the skate park, we just love to be outside and going big. We’re obsessed with making the most innovative care products around to keep you and your toys running at their maximum and making them look like new when you’re done!
Since 1997, our design philosophy has been simple: start with a clean slate, and finish with a product that makes each ride better than the last. From humble beginnings in a Laguna Beach garage, we’ve grown into a globally recognized and leading brand of pedals, wheels, dropper posts, pumps, tools, and accessories. Tested and proven by world-class athletes, we engineer mountain bike components that deliver superior function through disruptive design.
ESI Grips are the original and ultimate 100% Silicone Grips. Since 1999 ESI has been offering comfort, control and style to riders all over the world. All of their products are made in the USA and yield superior quality due to the dedication of the family that created the company and still operates it today. With a wide range of products, ESI Grips can offer comfort to any type of cyclist no matter their grip or tape preference. For 20 years ESI has been the choice of champions!
Innovative, collaborative, passionate
Tubolight, located in Padua, Veneto, may be youngest and smallest brand in cycling industry. It’s the first result of a project focused on innovative solutions for racing and commuting bicycle tires, involving r&d laboratories, Universities, and athletes. Tubolight is already the first choice of many professional athletes, and is now ready to hit the market with the goal of worldwide availability.